Pets will now have the “Freedom to Fly” on Southwest Airlines. Southwest will soon allow Customers to bring along small cats and dogs in the aircraft cabin for a special low “pet fare” of each way. All pets must be in a carrier that fits under the airplane seat, and the carrier will count as the Customer’s carryon bag. Customers can begin purchasing tickets for their small cats and dogs on June 1, 2009, for travel beginning June 17, 2009. For more information and a video on Southwest’s new pet fare, visit www.blogsouthwest.com. “We know from Customer and Employee feedback that our new ‘pet’ Customers will be a welcomed addition to any flight,” said Southwest Airlines Chairman, President, and CEO Gary Kelly. “Our enhanced boarding process has opened the window, allowing us to accommodate small pets comfortably on a Southwest flight – without impacting our efficiency.” The new pet policy is one of several programs and processes that Southwest Airlines is implementing in an effort to enhance the service the Carrier provides, and at the same time, create opportunities for incremental revenue growth. Read more on these programs and processes in a blog post by Kelly at www.blogsouthwest.com.

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